Study: Nobody hates hipsters more than hipsters

Source: digg.com: Top News
Posted: 2010-09-10 05:00:08

A recent study due out in the Journal of Consumer Research titled "Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths" proves once and for all that the category of consumer referred to as "hipster" often rejects and hates the term "hipster."